Children for Profit from Dave Donnellan on Vimeo.

For more information on the Campaign for Commercial Free Education visit: www.commercialfreeeducation.com

Irish primary schools celebrated a victory this week as Independent Newspapers abandoned their “Building for the Future” scheme just weeks after its high-profile launch.
It is the first time a major in-school marketing promotion has been scrapped and is an embarrassing climb down for Independent and their co-sponsors Bank of Ireland.

The Campaign for Commercial-Free Education (Ireland) was established in 2005 to address the increasing advertising and sale of commercial products in Irish schools. It is a grassroots body of teachers, parents and concerned individuals who believe that students should not be subject to commercial marketing during school time.

The Campaign for Commercial-Free Education will promote student-centred education, media awareness and the democratic mission of schools where students are considered citizens and not consumers.

The Campaign will seek to raise awareness of commercial presence in schools through the media, at local level meetings and through representative organisations. It will support and publicise those schools who refuse to allow commercial access to students in their care.

www.commercialfreeeducation.com

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INTO Calls for an End to Commercial Exploitation of School Children

50 Primary Principals speak out against Independent Newspapers’ “Building for the Future” promotion